How to determine the pricing for you and your students?

Updated
Whether you are using Union or another platform - you as a teacher need to focus on the pricing that works best for you and your students. Easy to say, right… I know. But, it does take some time to consider the options and then determine what works best.

There are 3 groups of students to consider when determining your pricing–Your loyal members, pass holders, and new students.

It’s important to think about how your current students interact with you and what they’ve been asking for. Now that you have the ability to provide live, on-demand and, in-person classes, you have the ability to really customize the pricing packages for your students. Reference back to your contact email and see what types of requests you’ve gotten before. Will your clients only be practicing in person or want variety in their package? Do you have clients that travel often or have moved away that would utilize an online-only option?


Recommended options for New Students offers

First-time new student offers are a great way to collect emails so that you can continue to market to clients in the future. Not only this, but they’ll get a taste of your org either in-person, online, or both. Make sure that your intro offer really allows your clients to get a feel for what your Org is like so that they can decide if purchasing a subscription is right for them.
  • First time three drop-ins 
    • This new student is interested in experiencing a class with you and wants the lowest price available. It’s important to make sure price is not a deterrent to them trying a class with you.
  • First time Student for one to two weeks 
    • This new student is interested in a membership or pass - but, they want the opportunity to try before they buy. Make sure the price is discounted from the regular recurring membership so the student feels like you're offering a deal to try out working with you.


Existing students

  • 1 Month Unlimited All Access Membership
    • This pass, usually priced 30-40% higher than your Unlimited All Access Membership, is for students who want to purchase on a monthly basis without it being a recurring membership and offers the student unlimited access to in-person, livestreams and restreams, on-demand replays and two-way video classes. 
  • 10 Class Pass - In-Person, Online Only or hybrid
    • This pass is for students who want to purchase a specific number of classes versus a timed pass or membership.
  • 5 Class Pass - In-Person, Online Only or hybrid
    • This pass is for students who want to purchase a specific number of classes versus a timed pass or membership.
  • Drop-In Class Pass - In-Person, Online Only or hybrid
    • This pass enables anyone to take a class whenever they choose without needing a membership or longer-term pass.

Flexible Memberships

  • Unlimited All-Access Membership
    • This membership is renewed monthly and offers the student unlimited access to in-person, livestreams and restreams, on-demand replays, and two-way video classes.
  • Virtual Monthly Membership
    • This membership usually priced 30% to 40% lower than your ‘Unlimited Monthly Membership’ offers students access to livestreams and on-demand replays.
  • Unlimited Virtual + a limited number of In-Person Classes
    • This membership usually priced 15% to 20% lower than your ‘Unlimited All Access Membership’ offers student access to a specific number of in-person classes and unlimited livestreams and on-demand replays.

Pricing options are different for every Org but there are two things to always keep in mind–keeping things simple both for your Org and for the customer experience and creating pricing options that really fit your specific audience's needs. Start with a few options you know will work best and then listen to your customers as they continue to tell you what they need from you. If you’re ready to start building pricing options in Union learn how to build a Pass in Union or a subscription in Union.