Katie Leigh Jackson
Illustrator, wallpaper designer, slow living advocate, and restorative yoga teacher. Get more insights into living life in the slow lane and creating calm spaces with my weekly newsletter ➝ Sign up here!Review Your Broadcasts
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After sending out any kind of email marketing you'll want to check in and see how it performs. In this video, I'll walk you through the metrics of a sent broadcast. In this video you'll learn more about:
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Failed Status:
This message did not leave Customer.io for the delivery provider. See this article to understand and diagnose why your message never left Customer.io.
In many cases, messages fail due to missing liquid variables, or a failure in liquid logic, resulting in an empty field or a misshapen message.
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Bounced Status:
The user’s email address wasn’t valid. This could be a hard bounce (usually a permanent issue like a non-existent email address) or a soft bounce (a temporary issue like a full mail box). In the case of hard bounces for emails, subsequent messages to those addresses will be suppressed.
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Suppressed Status:
The email address you sent a message to was previously a hard bounce (an invalid address).
The recipient person marked any previous email message as spam. In this case, all subsequent email messages after the person marked your email as Spam are suppressed.
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Click to Open Action:
This measures the rate at which people click tracked links in messages that they open, and is calculated by dividing Clicked metrics by Opened metrics.
- How to see who clicked on your email
After this video, if you'd like to learn how to build a segment based on a previous email interaction (like customers who clicked on an email) you can watch this video.