Katie Leigh Jackson
Illustrator, wallpaper designer, slow living advocate, and restorative yoga teacher. Get more insights into living life in the slow lane and creating calm spaces with my weekly newsletter ➝ Sign up here!How To Use Frequency In A Campaign
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There are certain campaigns that you'll want to have repeated for a customer over time. A perfect example of this is for students who purchase a drop-in. To do this, you'll update the Frequency when setting up the Trigger in your Customer.io Campaign.
This video will walk you through the two types of frequency options:
This video will walk you through the two types of frequency options:
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Every re-match
Which will re-start a campaign when a person stops matching the trigger conditions in order to re-match. (Often used with the automated segments that include the phrase "active passholders of" or "active subscribers of".)
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At fixed intervals
Which will re-start a campaign for people who still match the trigger and filter conditions. (This could include segments "Purchased a 10-class pack." Anyone who has ever purchased a 10-class pack won't be leaving that segment because they will have always purchased at least 1 10-class pack.)
A best practice for using frequencies is to keep the day limit at 90-120 days. This is enough time to reach your customers again but also doesn't spam their inbox and push them to unsubscribe from your mailing list.